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New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

by John H. Roberts and Glen L. Urban. / "The Marketing Center." / Bibliography: p.41-44.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/2099
Date January 1985
ContributorsRoberts, John H. (John Heath), Urban, Glen L.
PublisherMassachusetts Institute of Technology, Alfred P. Sloan School of Management
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format44 p., 2276699 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; 1636-85.

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