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Video games, processing fluency and children's choice : Exploring product placement in new media

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:533056
Date January 2008
CreatorsHang, Haiming
PublisherLancaster University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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