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Rethinking brand management : a cultural perspective on brand iconicity and identity politics

No description available.
Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:701538
Date January 2016
CreatorsDas, Sudipta
PublisherUniversity of Strathclyde
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Sourcehttp://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27527

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