印刷電路板PCB（Printed circuit board）為電子產品之載體，截至目前為止尚無可以在市場取代印刷電路板地位之應用出現， 消費性電子產品未來朝向輕薄化發展，例如穿戴式裝置、智慧家庭、物聯網應用等等，汽車也朝向高度電子化發展，各種安全感知以及自動化駕駛需求，車用電子也是未來應用領域，這些新技術發展皆須要使用印刷電路板。
台灣印刷電路板最早始於1969年美商安培公司來台設廠生產，發展至今已有四十多年歷史，由於印刷電路板的製造涵蓋複雜的工藝與流程，因此需要使用許多製程設備，早期設備皆為國外進口，後來因台灣工業技術提升以及精密機械供應鏈日趨完善，在印刷電路板的製程設備，進口設備廠商，逐漸被台灣廠商所取代，其中乾燥製程設備為印刷電路板製作流程不可或缺並難以取代的需求，2000年隨著台灣印刷電路板廠大舉西進移往中國大陸，台灣印刷電路板製程設備製造商隨之擴展版圖，迄今十餘年除了台廠之間的競爭逐漸也面臨到中國當地廠商的競爭。
本研究以策略行銷4C架構來探討印刷電路板乾燥製程設備商個案A公司的現有策略，並以降低外顯單位效益成本、買者資訊搜尋成本、買者道德危機成本、買者專屬陷入成本等交換成本為目標，擬定個案公司A未來的策略。 / Printed circuit board (PCB) as the carrier of electronic products, there is no substitute in the market to replace its position of what the printed circuit board applications can deliver so far. The trend of consumer electronic products tend to be light and thin such as wearable devices, smart home, internet of thing applications and etc. Printed circuit board is also getting widely used in cars as demand driven from development of electronic automation, various security awareness and self-driving needs. The future of automotive electronics applications and the development of these new technologies drive the needs of essential use of printed circuit board.
Printed circuit board manufacturing of Taiwan was first built in 1969, American companies- Ampex came to Taiwan to set up production manufactures and has over 40 years of history as of now. Since the manufacturing of printed circuit board requires complex processes and procedures, therefore there is a need of specific equipment where they can only be imported from overseas. Later on as Taiwan's industrial technology has advanced and supply chain of precision machineries have improved, the previously imported process equipment used for manufacturing the printed circuit board are gradually replaced by Taiwanese manufactured ones. Since year of 2000, printed circuit board manufacturing industry has been moved to Mainland China, Taiwan manufacturers are able to extend the production across the region but in a meanwhile they are gradually facing a stronger competition from the Chinese manufacturers in the last 10 years.
In this study, we are using 4C architecture of strategic marketing to explore the case of printed circuit board drying process equipment manufacturer – A company existing strategy. In order to develop a strategy for the future of the company, my study is striving to achieve the exchange cost effectiveness, reducing cost of utility, cost of information search, cost of moral hazard and cost of asset specify.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0103932059 |
| Creators | 葉步章, Yeh, Stanley |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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