Return to search

Možnosti expanze tuzemské společnosti do zahraničí / Possibilities of a Domestic Company Expansion Abroad

The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197429
Date January 2012
CreatorsSvobodová, Lucie
ContributorsDvořák, Jiří, Tripes, Stanislav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds