The thesis deals with the Corporate Social Responsibility concept (CSR) in the theoretical part. It describes particular steps within the implementation of the concept. The practical part concentrates on applying the concept in a company; the proposal of various CSR activities has been worked out taking into consideration financial situation of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223902 |
| Date | January 2012 |
| Creators | Kroužková, Michaela |
| Contributors | Bružina, Martin, Černohorská, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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