Abstract
Because of the health consciousness has been arising in the recent years, more and more people pay much attention to the approaches of health maintenance. Therefore, the modern people who are occupied with plenty of works form their exercising habits in the fitness club which gradually becomes a trendy fashion in leisure and entertainment. In order to understand the business management models of the fitness industry, this research firstly focused on reviewing various rationales and historical documents and based on these rationales to identify the key successful factors to the management of the fitness industry. According to the research results, the key successful factors to the fitness club management are the service quality, product innovation and the quality of financial report. Therefore, the owners of the fitness club should give more weight to these three successful factors when considering and forming the management strategies.
I¡¦ve been participating in the management of the fitness club for many years and am very interested in the relationships among the service quality, product innovation, financial management and the key successful factors of the management of the fitness club. Hopefully, through this research paper, we can have more understandings in the present situation and the future of the fitness industry in Taiwan.
Keyword: Fitness club, AHP, KSF
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0910110-123225 |
| Date | 10 September 2010 |
| Creators | Chiu, Kon-ning |
| Contributors | Shyu,So-De, James C. T. Lee, Jun-ying Huang, Ping-Yi Chao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910110-123225 |
| Rights | not_available, Copyright information available at source archive |
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