Abstract Because of the health consciousness has been arising in the recent years, more and more people pay much attention to the approaches of health maintenance. Therefore, the modern people who are occupied with plenty of works form their exercising habits in the fitness club which gradually becomes a trendy fashion in leisure and entertainment. In order to understand the business management models of the fitness industry, this research firstly focused on reviewing various rationales and historical documents and based on these rationales to identify the key successful factors to the management of the fitness industry. According to the research results, the key successful factors to the fitness club management are the service quality, product innovation and the quality of financial report. Therefore, the owners of the fitness club should give more weight to these three successful factors when considering and forming the management strategies. I¡¦ve been participating in the management of the fitness club for many years and am very interested in the relationships among the service quality, product innovation, financial management and the key successful factors of the management of the fitness club. Hopefully, through this research paper, we can have more understandings in the present situation and the future of the fitness industry in Taiwan. Keyword: Fitness club, AHP, KSF

Title: Business plan for the establishment of fitness club Objectives: The main aim of this thesis is to develop a business plan of the newly emerging fitness centre in downtown of Prague and to verify the feasibility of the project. Methods: The first part explains important terms, structure and principles necessary on this issue by using the method of synthesis. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a new fitness club in central Prague showed that the club has the potential to thrive in the market. All analysis results are displayed using tables. In comparison with competitors it offers comparable products at similar or better prices. It offers to customers a large space filled with quality training opportunities, as well as relaxation. Keywords: Business plan, fitness club, business, financial plan, marketing, management

Title: The Competition among major fitness clubs in region Prague Goals: The objective of the thesis is to analyze and compare clientele of Prague's major fitness clubs and to acquire proper data to characterize the customer base in Prague. Results from this research will lead to characterization of competitiveness in the field and recommendations will be proposed to clubs. Methods: The research was completed by both quantitative and qualitative methods. Data were required by questionnaire given to current customers of chosen clubs and by interviews with sales managers from those clubs. Results: Results confirmed assumption about intense competition on the market with providers of fitness services in fitness clubs. The importance of the right targeting was shown as well as the relevancy of the location of the club, because clubs have a tendency to contact potential customers who live or work in an area nearby a club. Keywords: Fitness club, fitness center, customer, membership, CRM, competition

This field study is about well-being. It examines the proposition that exercise is a pathway to well-being. Participants in two "keep fit" groups at the Australian National University Sports Union and members of Lifestyle health and fitness club in Woden, Canberra, A.C.T. provided the population for the study. A critical review of the literature on well-being suggests that a number of differing perspectives exist and that these should be clarified before commencing such a study. The existence of multidimensional indices of well-being points to the use of a holistic model of well-being but did not provide an existing methodology. Therefore an experimental method was attempted using established and open-ended questionnaires. In addition, a short participant observation study of exercise programming in the A.N.U. groups was carried out. Implications for future studies of well-being are drawn, particularly suggesting that existing tools designed for special unidimensional examinations are inherently unsuitable. The development of new research tools to evaluate the different dimensions of well-being which together form the whole are foreshadowed.

From late of 2019, human is struggling with a new and mutated virus by the name of Covid-19. The speed of prevalence and death caused by it has been very high. It became a trigger to make this area the first and most important issue at this time. Since physical activity can improve immune system, the purpose of this study is the study of the correlation between the number of health/fitness club members and health/fitness numbers with Covid-19 prevalence and death. We assessed 31 European countries from 4 aspects including the number of members of health/fitness clubs, health/fitness club numbers, Covid-19 prevalence, and Covid-19 death. All of the numbers were evaluated per 1 million individuals. To examine the correlation, Person correlation and Linear Regression were used. The results of this study showed that, statistically, there is no relationship between the number of health/fitness club members and Covid-19 prevalence. Also, there is no relationship between the number of clubs and Covid-19 prevalence. However, there was a negative correlation between the number of health/fitness club members and health fitness club numbers with Covid-19 death. In conclusion, based on the results of this study, although physical activity cannot decrease Covid-19 prevalence dramatically, it can surely reduce the number of death caused by Covid-19.

COMMUNICATION STRATEGY PURE PLATINUM FITNESS JATOMI 2014 Objectives: The main objective of this work is to design a communication strategy for the platinum club Pure Platinum Fitness Jatomi for the year 2014. This proposal is based on current applied communication strategies. It is focused on acquiring new customers and communication with existing members, also provides suggestions how to develop cooperation with existing partners. Methods: As the methods were used interview and analysis of documents. Interview method was used in the realization of several interviews with the general manager of the fitness club. Analysis of documents was applied in the preparation of advertising material obtained from the fitness club. Results: The proposal of communication strategy for platinum club Pure Platinum Fitness Jatomi for the year 2014 was based. The proposal brings new ideas, how to acquire new members and shows the possible means leading to the improvement of communication with existing members. It proposes a new modern communication channels that the company could use and invents events for members, through which it is possible to build a relationship that can strengthen loyalty of the members to the club. Keywords: marketing strategy, communication strategy, marketing mix, marketing objectives,...

Civil two floors building serving as a base for athletes with further use for offices, cafe-bar, a fitness center and billiards club. The building is being designed in Jihlava in the area of football pitches with athletic oval. The building is situated near the cinema, children's playground and the Zoological Garden in Jihlava. Built-up land area is 2006 m2. The maximum capacity of the building is 418 persons and 430 capacity of grandstands. The building is constructed of ceramic bricks Porotherm. The roof construction is made of wooden trusses with a slope of three degrees. The draft of the object emphasizes the building layout, fire safety and energy savings.