The purpose of this study is to contribute knowledge to a sustainable and resilience-promoting framework for tourism companies to be applied in the post-pandemic era. Through the data collection which included the methods of semi-structured interviews, questionnaires, and content analysis various findings were found to enhance the framework. It should be noted, however, that the participation was limited to a small number of companies. Despite this limitation, the results of this study suggest that adventure tourism companies could improve their sustainability by including interpretive guiding, eco-friendly infrastructure, and sustainability-promoting activities as central components of their tours to encourage environmentally conscious behavior among customers. Furthermore, adventure tourism companies can move toward sustainability and resilience by considering the needs and conditions of communities and the visiting environment, choosing slower and smaller group transportation, collecting data on consumption and waste, prioritizing employee well-being, and developing skills and financial plans to deal with future challenges. The study's results suggest that adventure tourism companies reverted to their normal operations without making significant adjustments to their business strategies for sustainability, despite the scholars’ vision of a sustainable post-pandemic era, highlighting the existent discrepancy between the theory and practice of sustainable tourism.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-121442 |
| Date | January 2023 |
| Creators | Luft, Constantin |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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