Tan Jieyu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-113). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Literature Review --- p.4 / Consumption in a modern world --- p.4 / Modernization and consumption values --- p.10 / Chapter Chapter 3 --- Modernization in Urban China since 1979 and Research Hypotheses and Question --- p.20 / Modernization in urban China --- p.20 / Previous findings on consumption values in China --- p.28 / Research hypotheses and question --- p.33 / Chapter Chapter 4 --- Research Methods --- p.35 / Content analysis of newspaper ads --- p.35 / Interviews with experienced advertising professionals --- p.51 / Chapter Chapter 5 --- Research Findings --- p.54 / Consumption values manifested in newspaper advertising --- p.54 / The findings from interviews: changing consumption values in urban China corresponds to modernization --- p.77 / Chapter Chapter 6 --- Conclusion and Discussion --- p.87 / Concluding remarks --- p.87 / Limitations and suggestions for future research --- p.91 / Appendix --- p.94 / Basic questions for in-depth interviews with advertising professionals --- p.94 / Salience trends of consumption values found in newspaper ads --- p.95 / References --- p.106
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324639 |
| Date | January 2004 |
| Contributors | Tan, Jieyu., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 113 leaves : ill. ; 30 cm. |
| Coverage | China, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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