Tan Jieyu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-113). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Literature Review --- p.4 / Consumption in a modern world --- p.4 / Modernization and consumption values --- p.10 / Chapter Chapter 3 --- Modernization in Urban China since 1979 and Research Hypotheses and Question --- p.20 / Modernization in urban China --- p.20 / Previous findings on consumption values in China --- p.28 / Research hypotheses and question --- p.33 / Chapter Chapter 4 --- Research Methods --- p.35 / Content analysis of newspaper ads --- p.35 / Interviews with experienced advertising professionals --- p.51 / Chapter Chapter 5 --- Research Findings --- p.54 / Consumption values manifested in newspaper advertising --- p.54 / The findings from interviews: changing consumption values in urban China corresponds to modernization --- p.77 / Chapter Chapter 6 --- Conclusion and Discussion --- p.87 / Concluding remarks --- p.87 / Limitations and suggestions for future research --- p.91 / Appendix --- p.94 / Basic questions for in-depth interviews with advertising professionals --- p.94 / Salience trends of consumption values found in newspaper ads --- p.95 / References --- p.106

Lee Suet-Ching, Liu Man-Hoi Helen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 130.

published_or_final_version / Curriculum Studies / Master / Master of Philosophy

University of Macau / Faculty of Social Sciences / Department of History