A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

Description

The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2630
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3647&context=etd-project

Tags

Advertising -- Psychological aspects

Women in advertising -- China

Women in advertising -- Taiwan

Comparative advertising

Advertising -- Research

Women in mass media -- Social aspects

Taiwan -- Social life and customs

China -- Social life and customs

Public Relations and Advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3647
Date	01 January 2004
Creators	Yang, Yi-Chen
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project