Serialized drama and news programme viewers : a study on their socio-economic status, lifestyle and personality traits and the implications in consumer product marketing /

Description

Thesis (M.B.A.)--University of Hong Kong, 1981.

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1230590X

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52017684
Date	January 1981
Creators	Chan, Hing-cheong,
Publisher	[Hong Kong] : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.