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The benefits of agritourism : two case studies in the Western Cape

Thesis (MPhil)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: The amalgamation of the two large industries, agriculture and tourism, created
a new industry called agritourism. Current farming practices are not securing
employment opportunities for farm workers, and this situation will be
aggravated by the increased economic pressures on farming. Agritourism is
seen as a diversification option which could assist in creating jobs for the
vulnerable and unemployed farm community, while at the same time create
financial incentives to the farmer. This study specifically focused on the
advantages which could be derived from agritourism, with Sen’s Capabilities
Theory being used as frame of reference when determining the non-financial
benefits accruing to the local community on the farm.
A qualitative research approach was followed and information was gathered
through interviews, observations and being embedded in the researched
spaces. Two case study sites were used for primary research, Keisies
Cottages (situated outside Montagu) and Tierhoek Cottages (situated outside
Robertson). The management approach applied on the farms play an
important role in developing the farm workers’ capabilities, entitlements and
functionings as articulated in Sen’s Capabilities Theory. The two South
African agritourism case study sites were found to follow some of the
international trends identified during the literature review of this study but also
offered new findings relevant to the South African context. Although
agritourism is seen as a diversification strategy to ensure survival for most
farmers, such strategies offer both financial and non-financial benefits to the
broader farming community while having the potential to create a refuge for
urban dwellers and assist visitors to reconnect with the farmers and their
produce.
This research contributes to the South African agritourism literature, which is
currently limited. By highlighting some of the advantages of this industry, this
research could also assist farm owners who are considering agritourism as a
diversification strategy. / AFRIKAANSE OPSOMMING: `n Nuwe industrie genaamd agritoerisme word geskep wanneer twee groot
industriee, landbou en toerisme, amalgameer. Huidige landbou praktyke
verseker nie werksgeleenthede vir plaaswerkers nie, en hierdie situasie sal
vererger word deur verhoogde ekonomiese druk op landbou. Agritoerisme
word gesien as a diversifiserings opsie wat kan help om werksgeleenthede te
skep vir die weerlose en werklose plaaswerkers. Hierdie studie het veral
gefokus op die voordele wat geskep word deur agritoerisme, en Sen se
Vermoëns Teorie is gebruik as verwysingsraamwerk wanneer die niefinansiële
voordele ondersoek is van die plaasgemeenskap.
`n Kwalitatiewe navorsingsbenadering is gevolg en inligting is ingesamel deur
middel van onderhoude, obserwasies en om in die navorsingsspasie te wees.
Twee gevallestudie liggings is gebruik vir die primêre navorsing, Keisies
Cottages (geleë buite Montagu) en Tierhoek Cottages (geleë buite
Robertson). Die bestuursbenadering wat gevolg word op die plase speel `n
rol in die ontwikkeling van die plaaswerkers se vermoëns, aansprake en
funksionerings, soos bespreek in Sen se teorie. Die twee Suid-Afrikaanse
gevallestudie liggings het sommige internasionale tendense gevolg soos wat
geidentifiseer is tydens die literatuur studie, maar het ook unieke Suid-
Afrikaanse bevindinge tot gevolg gehad. Alhoewel agritoerisme gesien word
as `n divesifisering strategie wat oorlewing verseker vir meeste plaaseienaars,
bied hierdie strategie finansiële en nie-finansiële voordele aan die breër
plaasgemeenskap, terwyl dit die potensiaal het om `n toevlugsoord te skep vir
stadsbewoners en dit kan help om besoekers met boere en hul produkte te
skakel.
Hierdie navorsing dra by tot die Suid-Afrikaanse agritoerisme literatuur wat
tans beperk is. Deur sommige voordele van hierdie industrie te beklemtoon,
kan hierdie navorsing boere leiding bied wat agritoerisme oorweeg as
diversifiseringsstrategie.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/80008
Date03 1900
CreatorsVan Niekerk, Chantell
ContributorsHaysom, Gareth, Stellenbosch University. Faculty of Economic and Management Sciences. School of Public Leadership.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Formatxiv, 208 p. : col. ill., col. maps
RightsStellenbosch University

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