Following the Globalization trend, the policy of Deregulation, Open Sky and BOT had been implemented into the transportation industry in Taiwan. This new policy created the dynamics for transformation both in the Airlines Industry and Railway Industry.
The new transportation policy lead to the establishment of E-Airways and T-Rail. This research concentrated on the case study of Operations Readiness Strategy implemented by E-Airways and T-Rail respectively based on the academic theory of SWOT and Five Force Model.
E-Airways Case Study covers the strategic items on the establishment of Operations Core Competence, Flight Networks, Innovation of Economy-Deluxe class, Marketing Channel and Airline Strategic Alliance. T-Rail Case Study refers to the Operations Readiness Strategy implemented to import the core competence of High Speed Rail.
This research reached the conclusions:
1.To confirm academic theory to be applicable for the successful model of both E-Airways and T-Rail case study;
2.To confirm same strategy model to be applied for different industry;
3.To confirm the strategic competence to be created;
4.That Cross verification of SWOT and Five Force Model will lead to solid strategy.
5.The successful model of E-Airways case study with analysis on the operation readiness strategy is available as reference for any potential airline operator after merge & acquisition of existing airlines.
6.The successful model of T-Rail case study is available as reference model for any ¡§next one¡¨ national HSR (High Speed Rail) Project.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727107-142039 |
| Date | 27 July 2007 |
| Creators | P. Lin, Samuel |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727107-142039 |
| Rights | not_available, Copyright information available at source archive |
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