Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: This study is concerned with the analysis of the factors that contribute to the viabililty
of the airline industry. The viability of the airline industry in Africa is the subject of
debate amongst African airline executives, governments and potential investors. The
debate is a complex one because of the lack of reliable financial data from the
airlines themselves. Governments are still financing airlines and it is therefore difficult
to assess and evaluate airline viability on the basis of available financial information.
This study project describes the industry as a whole, assesses the current situation
and identifies an airline statistic that is closely related to airline profitability. The
macro economic factors, social and political factors set the framework for the
industry. The current situation does not look positive for Africa at that level. African
governments, executives and airline organisations are aware of the problems, but an
approach to addressing them is still the subject of discussion.
The critical success factors of an airline revolve around the management of the
balance between revenues and costs. In this case, the load factor was found to be a
critical variable.
The role played by the load factor in profitability is modelled using correlation and
regression techniques. It could be established from the USA data that high regulation
distorts the relationship between the load factor and profit. However, when the
industry is deregulated and market forces determine the product, price and demand,
the load factor has been found to play an important role. A break-even load factor
was computed using the statistical techniques. This was then used as a basis for analysis. Although Africa meets the break even load factor, the trend is not
improving in line with the America and Europe.
It is recommended that the African airline industry need to improve its viability by
deregulation, privatisation, forming strategic alliances and product development. / AFRIKAANSE OPSOMMING: Hierdie studiestuk behandel die oorsig van die faktore wat bydra tot die
lewensvatbaarheid van die lugdiensbedryf in Afrika tans 'n onderwerp van
bespreking tussen Afrika-Iugdiensverteenwoordigers, regerings en potensiele
beleggers. Die debat word bemoelik as gevolg van die gebrek aan betroubare
finansiële inligting van die lugdienste self. Meeste lugdienste in Afrika word deur
regerings finansiel ondersteun en bedryf met die gevolg dat bedryfsresultate moeilik
bekombaar is. Dit is dus moeilik om lugdienste se lewensvatbaarheid te bepaal as
gevolg van die gebrekkige finansiele inligting.
Hiedie studiestuk beskryf die lugdiensbedryf as 'n geheel, ontleed die huidige
omstandighede en identifiseer lugdienstatistiek wat lugdienswinsgewendheid
similleer. Die makro ekonomiese -, sosiale - en politiekefaktore wat die raamwerk vir
die bedryf uitmaak, lyk op hierdie vlak nie positief vir Afrika nie. Regerings in Afrika,
uitvoerende besture en lugdiens-organisasies is van hierdie probleem bewus, maar
die aanspreeklikheid van hierdie probleem is steeds 'n onderwerp van bespreking.
Die kritiese sukses faktore van 'n lugdiens rus om berus op die bestuur van 'n balans
tussen inkomste en uitgawes. In hierdie geval is bevind dat die
sitplekbesettingsfaktor die kritieke variant is.
Die rol wat die sitplekbesettingsfaktor in winsgewingheidsmodelering speel, word
deur korrelasie en regressie tegnieke weerspieël. Dit is uit Amerikaanse data
vasgestel dat die mate van regulering van lugrederye in Afrika die verhouding tussen
sitplekbesettings en wins, verwring.
Sodra die bedryf gedereguleer word en markkragte die produk, prys en aanvraag bepaal, is bevind dat die sitplekbesettingsfaktor 'n meer verteenwordigende
aanduiding van winsgewindheid weerspieel. Met die gebruik van statistiese tegnieke
is 'n gelykbreek sitplekbesettingsyfer bepaal, wat hierdie grondslag van die analise
is. Alhoewel lugrederye in Afrika die gelykbreek sitplekbesettingsyfer behaal, verskil
dit van die verbeterende tendens in Amerika en Europa.
Dit word aanbeveel dat die lugdiensbedryf in Afrika sy lewensvatbaarheid verbeter
deur middel van deregulering, privatisering, vorming van strategiese
bondgenootskappe, en die ontwikkeling van 'n beter produk.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/49712 |
| Date | 12 1900 |
| Creators | Ngidi, Zanele Charles |
| Contributors | Biekpe, N., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 160 p. |
| Rights | Stellenbosch University |
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