En este trabajo se desarrolla un Plan Estratégico para una cadena de tiendas dedicada al alquiler y venta de videos. El objetivo es colocarla como líder en el mercado nacional.
Previamente se hace una presentación sucinta y didáctica de los conceptos fundamentales de la Planificación Estratégica.
Se formula, además, un modelo básico de Programación Lineal para la Toma de Decisiones, el cual ha sido probado con datos reales. / --- In this work a Strategic Plan is developed for a chain of stores dedicated to the rent and sale of videos. The objective is to place it as leader in the domestic market.
Previously it is made a short presentation and didactics of the fundamental concepts of the Strategic Planning.
It is formulated, also, a basic model of Linear programming for the taking of Decisions, which has been proven with real data.
| Identifer | oai:union.ndltd.org:Cybertesis/oai:cybertesis.unmsm.edu.pe:cybertesis/3146 |
| Date | January 2003 |
| Creators | Valencia Chinchayan, Erick |
| Publisher | Universidad Nacional Mayor de San Marcos. Programa Cybertesis PERÚ |
| Source Sets | Universidad Nacional Mayor de San Marcos - SISBIB PERU |
| Language | Spanish |
| Detected Language | Spanish |
| Type | info:eu-repo/semantics/bacherlorThesis |
| Source | Universidad Nacional Mayor de San Marcos. Programa Cybertesis PERÚ, Tesis digitales - UNMSM |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | http://www.cybertesis.edu.pe/sisbib/2003/valencia_che/html/index-frames.html |
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