Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377982 |
| Date | January 2018 |
| Creators | Fridrichová, Veronika |
| Contributors | Hornungová, Jana, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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