Point of this thesis is the definition and description of the Business intention. In the first parts there is the description focused on theoretical findings. There is described the difference between Business intention and Business plan. As next are described important parts of the Business intention and phases of the project. Mainly it is explained the project-analysis like SWOT and SLEPT analysis and economic efficiency. The practical part is focused on Business intention analysis as a basis for business decision. Mainly it is focused on analysis of inputs and outputs of the project, economic efficiency analysis, and at the end is found out which option of the Business in-tention is most efficient for today.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225695 |
| Date | January 2012 |
| Creators | Stolejda, Karel |
| Contributors | Frydryšek, Pavel, Vítková, Eva |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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