In response to recent economic downturn and its turmoil impact, semiconductor distributors begin to take on a customer relationship management approaches in hoping to find critical success factors. Additionally, they hope to actively strengthen internal competitiveness so that market advantage can be gained, and therefore leading to a better industry position. therefore, it is very different to establish noticeable product differentiation within this limited environment, as well as maximizing any profit gain.
By emphasizing Customer Relationship development, semiconductor distributors can maintain a more long-term relationship and stay competitive. The purpose of this study is therefore listed as follows: 1.To explore the effect of industrial environment on customer relationship and the associating key factors. 2.To explore the attributes of successful business strategy, its critical factors and their effects on successful customer relationship management. 3.To evaluate on financial capability and its influence on the success of Customer Relationship Management. 4.To explore the relationship between supplier relationship management on customer relation and other critical factors.
In this study, Analytic Hierarchy Process (AHP) will be used to divide the topic into two levels. First thru the use of general discussion and review on focus group, a structuralized second level, including the associating four dimensions, along with each dimension¡¦s relevance towards the success factors will be drafted.
By synchronizing both AHP qualitative and quantitative data, it is then possible to establish an in-depth understanding on Customer Relationship Management in semiconductor distributors. Through this example, it is then possible to understand the critical importance behind these key factors: customization on product capabilities, ability to improve inventory turnover, and lastly, financial control capabilities.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0613110-141715 |
| Date | 13 June 2010 |
| Creators | Hsieh, Tsung-ta |
| Contributors | Dr. Y. Chris Liao, D r. David Shyu, Dr.Hsioujen Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613110-141715 |
| Rights | restricted, Copyright information available at source archive |
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