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The Independent Candidate, Campaign '80: A Content Analysis of the Coverage of John B. Anderson in Three News Magazines

This study seeks to determine, through content analysis, whether there was evidence in news magazines during the 1980 presidential campaign to support the claim that Anderson was a "media-created candidate." Studying weekly issues of Time, Newsweek, and U. S. News & World Report from April 28, 1980 through November 3, 1980, it was found that (a) Anderson received 17 per cent of the total campaign coverage, compared to Reagan's 42 per cent and Carter's 37 per cent, and (b) overall, Anderson's coverage was mildly negative in all magazines. The study concludes that rather than "creating" Anderson, news magazines may have undercut his viability by restricting the length and number of stories about him.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504364
Date05 1900
CreatorsDeahl, Maureen E.
ContributorsStarr, Douglas P., Kim, Tae Guk
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatii, 88 leaves: ill., Text
CoverageUnited States, 1980
RightsPublic, Deahl, Maureen E., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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