During campaigns, voters often learn that their party's candidate advocates policy positions that conflict with their own attitudes. These cross-pressured voters can either adjust their policy positions to be consonant with their party's candidate or voting for others. I use monthly NES Panel Data from 2008-2009 to examine how voters' beliefs change about a specific policy: the redistribution of wealth through progressive taxation during a presidential campaign. I test this by creating a Random Effects Ordered Probit Panel regression model of ten monthly waves of survey data before the 2008 presidential election. The study shows that over the campaign, voters' policy positions evolve on redistributive taxation policy; voters adjust their prior policy cognitive dissonance to be in agreement with their candidate. The results indicate that in the 2008 Presidential election, the electorate more often moved their policy beliefs to be in agreement with their candidate, rather than switch votes.

This comparative research looks at intermedia agenda-setting effects between Internet bulletin boards and traditional news media, such as daily newspapers and broadcasting, in both the United States and Korea. By examining this intermedia relationship and the flow of influence by Internet bulletin boards on traditional media during presidential campaigns in the two countries, this dissertation study attempts to extend our knowledge of intermedia agenda-setting research. In addition, it also investigates, in reverse, the effects of daily newspapers and broadcasting on Internet bulletin boards. Finally, attention is given to different types of discussion cultures in the two countries. Results of this dissertation research indicated that there are intermedia relationships between Internet bulletin boards and traditional news media, such as newspapers and broadcasting, at the first and second levels of agenda setting using cross-lagged correlation comparisons. More specifically, at the first level of agenda setting in the United States, the results explained only the influence of newspapers on Netizen opinions posted on Internet bulletin boards. In summary, the results concerning issue agenda in the United States indicate that the U.S. Netizen concentrates more on the issue agenda of newspapers than of broadcasting. In the second level of agenda setting in the United States, cross-lagged correlation comparisons not only indicated the influence of both newspapers and broadcasting on opinions posted on Internet bulletin boards, but they also clarified it in this research. Formerly, there was no attempt to examine attributes of the intermedia agenda-setting functions of the U.S. media. This research now provides an explanation of the apparent relationship between traditional media and the Internet. At the first level of agenda setting in Korea, the result of the cross-lagged correlation suggested that Korean newspaper and broadcasting issue agenda influenced Netizen opinions on Internet bulletin boards. As the result of second-level agenda setting in Korea showed earlier, cross-lagged correlation comparisons presented intermedia agenda-setting functions between both newspapers and broadcasting, and Internet bulletin boards with each other. These findings contrast with results in the United States. / text

Cette thèse a pour but d’étudier le traitement de la communication du Parti Apriste Péruvien, représenté et incarné par Alan García Pérez, par les médias de communication massive péruviens, La República et El Comercio (presse écrite) et Panorama et El Francotirador (magazines télévisés) dans le cadre des trois campagnes présidentielles de 1984-1985, 2001 et 2005-2006. L’analyse se base sur les articles des quotidiens péruviens, La República et El Comercio, ainsi que sur des reportages et des interviews des magazines télévisés Panorama et El Francotirador ; elle étudie aussi bien la perception de la communication du Parti Apriste Péruvien par les médias péruviens cités que la stratégie de communication mise en place par le Parti Apriste au cours des trois campagnes présidentielles. Cette thèse met ainsi en lumière l’évolution de la communication du Parti Apriste et l’information politique des médias de communication massive péruviens au cours d’une période dite charnière, la campagne présidentielle. / This doctoral thesis aims to define the treatment of the communication of the Alianza Popular Revolucionaria Americana, represented and personified by Alan García Pérez, by the peruvians medias of massive communication, La República and El Comercio (press) and Panorama and El Francotirador (television magazines) during the three presidential campaigns, 1984-1985, 2001 and 2005-2006. This analysis is basically base on the articles of La República and El Comercio and on the reports and interviews of Panorama et El Francotirador ; it analyses also at the same time the perception of the communication of the Apra by the peruvians medias and the strategy of communication set up by the Apra during the three presidential campaigns. This doctoral thesis illustrate the evolution of the communication of the Apra and the political communication of the peruvian medias of massive communication during an intense period, the presidential campaign.

Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.

This dissertation contains a qualitative case study of how Hillary Clinton, the Democratic candidate, and her staff, created communication systems to contact Latinos during the 2016 presidential campaign and how these systems operated in Northeast Philadelphia. Three research questions guided these observations: How was political communication produced, disseminated, and decoded through interpersonal, mass, and digital communication by the Democratic candidate, her Latino communication staff, and Northeast Philadelphia Latino residents during the 2016 presidential campaign? What were the functions, norms, and values that structured the political communication systems among the Democratic candidate, her Latino communication staff, and Northeast Philadelphia Latino residents? What were the power relations that informed the interactions between the Democratic candidate, her Latino communication staff, and Northeast Philadelphia Latino residents in the political communication system? For this dissertation, I devised the Political Communication Systems Model, a toolkit to observe and theorize on political communication. Under the grounded theory umbrella, two methods were used to collect data. First, Clinton’s mediated campaign communication was monitored. Second, I worked as a volunteer in a field operations office that Clinton opened in Philadelphia and performed a participant observation. Clinton built a political communication machine to produce a campaign that used a hybrid media system. She hired a large staff to design and execute an "air war" (i.e., radio and TV ads and journalistic coverage), a digital campaign (i.e., distribution of information through websites, blogs, social media, newsletters and text messages), and a "ground game" (i.e., canvassing, phone banking, and online messaging). The Latino campaign was designed to promote liberal values such as globalism, cosmopolitanism, multiculturalism, and diversity, values that shaped her economic and political proposals. The ground game had three main objectives in Northeast Philadelphia: register new voters, create strategies to persuade undecided voters to support Hillary Clinton, and organize the "Get Out the Vote" (GOTV), which consists of convincing people to get out their houses, go to the polling station, and vote. A substantial part of the dissertation focuses on describing and analyzing the ground game in Northeast Philadelphia and offers two significant findings. First, political communication systems need material infrastructures operate. Clinton built a material infrastructure to communicate with residents. This infrastructure was made, primarily, of human bodies that were able to move around the territory and use other communicative technologies smartphones, tablets, and computers. Second, human bodies were also used as symbolic devices. Clinton recruited staffers and volunteers whose bodies embodied values such as diversity, multiculturalism, cosmopolitanism, and globalism. The biographies and trajectories of these individuals projected these values, because they were persons from different parts of Latin America, with diverse cultural and educational backgrounds, and with different experiences of being a U.S. citizen or resident. Finally, the dissertation offers two main contributions. On the one hand, the dissertation expands the Political Communication Systems Model and suggests that the human body is the primary material unit in political communication infrastructures. On the other, this work illustrates how qualitative research can be employed for researching political communication in general, and presidential campaigns in particular. / Media & Communication

This dissertation seeks to improve our understanding of the process by which emotions enable citizens to learn about public affairs and engage in political activities during electoral campaigns. It advances a theoretical model that incorporates the dynamics of emotions, various forms of media use, interpersonal communication and political involvement. This affective citizen communication model integrates into a single framework the insights of affective intelligence theory (Marcus, Neuman, & MacKuen, 2000) and the work on communication mediation (McLeod et al., 1999, 2001) and its two iterations, cognitive mediation (Eveland, 2001) and citizen communication mediation (Cho et al., 2009; Shah et al., 2005, 2007). More specifically, it suggests that the effects of emotions triggered by political candidates (e.g., enthusiasm, anxiety, anger) on knowledge of the candidates’ stands on issues and on political participation are largely mediated by communication variables, including news media use, political discussion and debate viewing. By positing emotions as an antecedent of both mediated and interpersonal communication, the study extends current research based on affective intelligence theory. At the same time, the study adds emotions to communication mediation processes, which to date have been studied from a mostly cognitive perspective. To test the relationships between the variables identified in the affective citizen communication model, I rely on panel survey data collected for the 2008 and 2004 U.S. presidential elections by the American National Election Studies (ANES) and the National Annenberg Election Surveys (NAES), respectively. Two types of structural equation models are tested, cross sectional (to relate individual differences) and auto-regressive (to relate aggregate change across waves). Results suggest that positive emotions spark media use, whereas negative emotions spark political discussions, and both types of communication behavior influence issue knowledge and participation in campaign activities. Furthermore, the theorized structure is found to perform better than an alternative structure where communication variables cause positive and negative emotions. Thus, results provide strong support for the proposed affective citizen communication model. Refinements to the proposed model, connections with existing theories of political communication, such as agenda setting and partisan selective exposure, and directions for future research are also discussed. / text

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This study seeks to determine, through content analysis, whether there was evidence in news magazines during the 1980 presidential campaign to support the claim that Anderson was a "media-created candidate." Studying weekly issues of Time, Newsweek, and U. S. News & World Report from April 28, 1980 through November 3, 1980, it was found that (a) Anderson received 17 per cent of the total campaign coverage, compared to Reagan's 42 per cent and Carter's 37 per cent, and (b) overall, Anderson's coverage was mildly negative in all magazines. The study concludes that rather than "creating" Anderson, news magazines may have undercut his viability by restricting the length and number of stories about him.

Made available in DSpace on 2016-04-25T20:20:12Z (GMT). No. of bitstreams: 1 Katia Saisi.pdf: 1729599 bytes, checksum: 21a8058f40a8b461405965864c69d3f8 (MD5) Previous issue date: 2011-05-20 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work aimed at discussing the relations between communication and politics in the current context of Latin America. For such purpose, we investigated the meanings movement of messages from and about the candidates to the Presidency of the Republic in three Latin American countries: Brazil (2010), Venezuela (2006), and Chile (2009/2010). Based on the television propaganda material and on the journalistic cover of the main printed vehicles in those countries, we tried to check the role of communication media as political discourse mediators, as well as the recurring political myths in presidential campaigns. To account for the complex Latin American realities, the adopted perspective was the comparative one, in order to understand both the internal heterogeneity and is external homogeneity. The results suggest both convergences and divergences, indicating a scenario in transformation, in which popular participation is placed as a growing value / Este trabalho teve como objetivo discutir as relações entre comunicação e política no atual contexto da América Latina. Para tanto, foram investigados o movimento de sentidos das mensagens dos e sobre os candidatos à Presidência da República em três países latinoamericanos: Brasil (2010), Venezuela (2006) e Chile (2009/2010). Com base no material de propaganda televisiva e na cobertura jornalística dos principais veículos impressos desses países, buscou-se verificar o papel dos meios de comunicação como mediadores do discurso político, bem como os mitos políticos recorrentes nas campanhas presidenciais. Para dar conta das complexas realidades latino-americanas, a perspectiva adotada foi a comparativa, de modo a se apreender tanto a heterogeneidade interna como sua homogeneidade externa. Os resultados apontam tanto para convergências como para divergências, indicando um cenário em transformação, em que a participação popular se coloca como um valor em ascensão

Made available in DSpace on 2016-04-26T14:53:01Z (GMT). No. of bitstreams: 1 Katia Saisi.pdf: 1729599 bytes, checksum: 21a8058f40a8b461405965864c69d3f8 (MD5) Previous issue date: 2011-05-20 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work aimed at discussing the relations between communication and politics in the current context of Latin America. For such purpose, we investigated the meanings movement of messages from and about the candidates to the Presidency of the Republic in three Latin American countries: Brazil (2010), Venezuela (2006), and Chile (2009/2010). Based on the television propaganda material and on the journalistic cover of the main printed vehicles in those countries, we tried to check the role of communication media as political discourse mediators, as well as the recurring political myths in presidential campaigns. To account for the complex Latin American realities, the adopted perspective was the comparative one, in order to understand both the internal heterogeneity and is external homogeneity. The results suggest both convergences and divergences, indicating a scenario in transformation, in which popular participation is placed as a growing value / Este trabalho teve como objetivo discutir as relações entre comunicação e política no atual contexto da América Latina. Para tanto, foram investigados o movimento de sentidos das mensagens dos e sobre os candidatos à Presidência da República em três países latinoamericanos: Brasil (2010), Venezuela (2006) e Chile (2009/2010). Com base no material de propaganda televisiva e na cobertura jornalística dos principais veículos impressos desses países, buscou-se verificar o papel dos meios de comunicação como mediadores do discurso político, bem como os mitos políticos recorrentes nas campanhas presidenciais. Para dar conta das complexas realidades latino-americanas, a perspectiva adotada foi a comparativa, de modo a se apreender tanto a heterogeneidade interna como sua homogeneidade externa. Os resultados apontam tanto para convergências como para divergências, indicando um cenário em transformação, em que a participação popular se coloca como um valor em ascensão