Literary review of this thesis is focused on the typology of floristic business units. The author also deals with the definition of terms related to business and describes the establishment, implementation and sales organization in the business unit. In the work the author focuses on sales psychology and work with the customer. The work also includes its own business plan, which the author established as a basis for the company, which will be actually realized in the future. As a tool that should determine the popularity of individual types of florist business units among the citizens of the catchment area was used survey in the form of questionnaires. The evaluation of survey and its own suggestions of business plan are summarized in the results of diploma thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:363132 |
| Date | January 2016 |
| Creators | Heczková, Monika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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