In the development of the global software industry, what kind of development trend can we observe? Which kind of role does Microsoft act in the development of the global software industry? On the other hand, how to develop the software industry in China? What is the development procedure of the Chinese software industry? This paper concentrates on studying the relationship between Microsoft and China. After analyzing the entry strategy and management tactics of Microsoft, we can understand the delicate relation between Microsoft and Chinese government. And we may realize, in addition, why China does need Microsoft. How does China receive more advanced technologies through the competition between the software manufacturers? Because Microsoft has offered more investment and assistance, China will have the capabilities to develop its own software industry. In order to get more long-term development in China, Microsoft also needs to develop the good relations with Chinese government, from central government to the local governments, and utilizes these relations; Microsoft may obtain more favorable development chance in China.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0912106-165023 |
| Date | 12 September 2006 |
| Creators | Tsao, Wei-shin |
| Contributors | Lin , Wen-cheng, Fahn, Jiin-ming, Chang, Hsien-chao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0912106-165023 |
| Rights | unrestricted, Copyright information available at source archive |
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