The primary purpose of this study was to determine the social determinants of arts festivals with
reference to the ABSA KKNK. This goal was achieved by firstly analysing the event/festival
phenomenon and the role thereof in event/festival tourism. Secondly, a literature study was
conducted in order to examine the role of the community in supporting events/festivals. And
thirdly, the results of the empirical research were discussed. Lastly, conclusions were drawn
from the research and recommendations were made with regard to the social determinants of
events/festivals.
Literature indicated that events/festivals are central to daily living as perhaps never before and it
can also be said that events/festivals play certain social, economic, cultural and environmental
roles. Events/festivals can have various positive impacts on a community, such as job
opportunities, economical growth and upliftment of the community. However it can also create
various negative impacts such as crime, prostitution and damage to the environment. It is
important to increase the number of positive impacts and decrease the number of negative
impacts. This may improve the support of the community for the event/festival and improve the
sustainability of the event/festival. The support of the community is also influenced by aspects
such as community concern, ecocentric attitudes, community attachment.
These social support determinants were measured by means of a questionnaire, as adapted
from Gursoy and Kendall (2006) and it was therefore the objective of the questionnaire to
analyse the social determinants that that may improve community support. The survey was
distributed in the community of Oudtshoorn in 2007 and the determinants, as well as the
relationship between the determinants and support for the event/festival, were based on
structural equation modeling. A total of 279 questionnaires were completed during the festival.
Respondents were, in general, more positive about the festival than negative. The results of the
structural equation modelling suggest that community attachment and benefits and costs
perceived are the most important social determinants in gaining local support for the ABSA
KKNK. In the case of this study, ecocentric attitudes and issues of community concern did not
influence the level of support given to the event/festival. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2011.
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/4577 |
| Date | January 2010 |
| Creators | Loots, Ingemari |
| Publisher | North-West University |
| Source Sets | North-West University |
| Detected Language | English |
| Type | Thesis |
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