Abstract
The reason why organizations attract potential employees has been studied for a long time, excellent human resources are relatively limit under tight labor market. Therefore businesses compete with each other at recruiting these employees, but only to increase the attractiveness of organization itself ultimately keeping advantage of appeal of talented people.
Talking about organizational attractiveness, corporate reputation and image first come to people¡¦s mind. The reputation index conduct by CommonWealth magazine annually influences corporate reputation and image of the public. As the development of globalization, businesses have to concern more while making an important decision.Such as ethical, legal and discretionary concerns, so called corporate citizenship.
This study is intended to find relationship between corporate citizenship image, reputation and organizational attractiveness. 19 businesses are selected out form CommonWealth magazine 2006 corporate citizenship survey, 340 graduating master or bachelor students as responds. Results show that corporate citizenship image positively influence organizational attractiveness and there is a significance between high and low corporate citizenship image groups in reputation and organizational attractiveness.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0815106-115943 |
| Date | 15 August 2006 |
| Creators | Hou, Ching-yin |
| Contributors | I-Heng Chen, Chin-Kang Jen, Jen-Jsung Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815106-115943 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0016 seconds