Automation Industrial were developed in Taiwan more than 20 years, from particular Home Factory, Mechanical Machine, Precision Mechanical Machine develop¡K since single machine to communication integration, the software and hardware innovation created different application and used in different industrial, there are more and more unobvious boundary between business model and marketing situation, the new comer get more high entry level into automation marketing.
A company is one of the Global Manufacture Enterprises, their main business are focus on Automation and Power Industrial, they are top five worldwide marketing position, according to worldwide bad economical situation, the large system projects are decadency, but the middle and small projects are growth, from feeder factory point of view: how to create middle and small marketing share to improve product quality and create service value for customer, satisfy customer niche continuative; it needs create a strong partnership strategy, therefore A company start push automation control system partnership policy.
A case study of Taiwan A company automation control system partnership create and long term development setup policy. How to create new profit between partner and A company? How to achieve win-win collaboration? How to use A company¡¦s product to improve partner and client relationship? It makes win-win-win collaboration. Base on Resource-Based Theory (RBT) structure, dynamically weave resource and understand the new business model on Customer Relationship Management (CRM) to satisfy with both partner and client. With this to know how to enhance sufficient satisfied. To be the guideline of company operation¡Btraining and after service content.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0826109-171632 |
| Date | 26 August 2009 |
| Creators | Wang, Chau-sywan |
| Contributors | Ching-Fang Lee, Ming-rea Kao, Min-Hsin Huang, Stephen D. Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0826109-171632 |
| Rights | not_available, Copyright information available at source archive |
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