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Marketing strategy for Jaguar Kowloon.

by Ho Man-Hung, Mok Sui-Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 90). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Company Background - Jaguar Kowloon --- p.1 / Chapter 1.2 --- Scope and Statement of Problems --- p.3 / Chapter 1.3 --- Research Objectives --- p.5 / Chapter 2. --- MARKET SITUATION ANALYSIS --- p.6 / Chapter 2.1 --- Macro-Environment --- p.6 / Chapter 2.2 --- Product --- p.7 / Chapter 2.3 --- Promotion --- p.10 / Chapter 2.4 --- Distribution --- p.11 / Chapter 2.5 --- Price --- p.12 / Chapter 3. --- RESEARCH METHODOLOGY --- p.14 / Chapter 3.1 --- Research Design --- p.14 / Chapter 3.2 --- Data Collection Method --- p.16 / Chapter 3.3 --- Sampling --- p.24 / Chapter 3.4 --- Fieldwork --- p.26 / Chapter 3.5 --- Analysis --- p.28 / Chapter 4. --- RESEARCH FINDINGS --- p.33 / Chapter 4.1 --- Exploratory Research Findings --- p.33 / Chapter 4.2 --- Descriptive Research Findings --- p.38 / Chapter 5. --- LIMITATIONS --- p.68 / Chapter 6. --- RECOMMENDATIONS --- p.70 / Chapter 6.1 --- Short-Term Recommendations --- p.70 / Chapter 6.2 --- Long-Term Recommendations --- p.73 / Chapter 7. --- CONCLUSION --- p.75 / APPENDIX I List of Models in Luxury Car Sector --- p.77 / APPENDIX II The Questionnaire for Exploratory Research --- p.78 / APPENDIX III The Questionnaire for Descriptive Research --- p.80 / APPENDIX IV Tables Not Included in the Chapter on Research Findings --- p.81 / APPENDIX V References --- p.90

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318844
Date January 1992
ContributorsHo, Man-Hung., Mok, Sui-Wah., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 90 leaves ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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