China has become the most significant market in the world, since both the high demanding quantity and high potential in growth. China was ranked world wide number three for car sales and number two for car production volume in year 2007. In the meanwhile, according to the forecasting, China auto market will keeping in a growth rate higher than two digits in the coming five years. In contrast to the other major auto markets, USA, Europe and Japan, those markets are all keeping in low even minus sales growth cause from impacted by both the high gasoline price and economy depression.
The purpose of this thesis is trying to fig out the competitive strategy and growth model for the Taiwan based automotive suppliers who already became China auto¡¦s supplier. Those suppliers have a very tough situation in China, due to them not only must face the giant global tier one but also the aggressively local based suppliers in China Auto market.
The thesis will take the aspect of Taiwan based automotive suppliers, and probe into how those suppliers seeking the niche market and growth opportunity in such a severe market place. The specific objectives are:
1. Overview the Chinese automotive market and also predict the trend of such market.
2. Find the growth and also the competitive strategy for those suppliers.
Through study the related thesis and publications, interview the insiders, analysis the row data/ industry survey reports and also combine with author¡¦s field experience in automotive, this thesis will come out below results:
1. General model for growth strategy.
2. The specific growth model for Taiwan based auto suppliers in China.
3. The competitive strategy for Taiwan based auto suppliers in China.
4. Suggestions for Chinese automotive suppliers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0911108-115448 |
| Date | 11 September 2008 |
| Creators | Hsieh, Cheng-wen |
| Contributors | Tsuang Kuo, Iuan-yuan Lu, Che-Hung Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911108-115448 |
| Rights | restricted, Copyright information available at source archive |
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