The aim of this thesis is to analyse the Budweiser Budvar, national enterprise in the field of development of economic-legal forms, management, production and trademarks since its founding in 1895 to the present. Budweiser Budvar deserves individual approach of this work, in particular with regard to the legal form, the value of trademarks and the quality of products. In the theoretical part issues relating to economic-legal forms of state and national companies and the definition of the fundamental differences between them and the trading companies will be addressed. Presented below there are the methods used for an analysis of the management of the company. Further trademarks and protected geographical statuses will be characterized. In the practical part the development of economic-legal forms of the company, the management of the company, the development of the structure and volume of production for the whole of the reference period will be analysed. There is also presented development in the field of trademarks and trademark disputes of the brewery in the Czech Republic and in the world, with an emphasis on the 10 most important export markets of Budweiser Budvar. The last chapter is devoted to the issue of possible transformations of the brewery into a public limited company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113530 |
| Date | January 2011 |
| Creators | Matej, Vlastimil |
| Contributors | Zeman, Karel, Křítková, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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