The final thesis deals with creating the business plan Letsgood.com s.r.o., which create modern software. Thesis is focused on strategic management and practical experiences of the author, which are gathered during his study, employment in the software company and his business. The aim of the thesis is to create a business plan up to 2016. In the theoretical part, author focuses on the comparison of various definitions of entrepreneurship, strategic corporate management and startup establishment. The beginning of the practical part describes company and its products. Next chapter forms definition of the market category, market and strategic analysis. The result of the analysis is projected to marketing strategy. Chapter people and financial plan eventually gives readers a realistic picture of the company's ambitions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197664 |
| Date | January 2013 |
| Creators | Ostrý, Marek |
| Contributors | Krause, Josef, Habrnal, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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