Comparing marketing policies in Nippon Professional Baseball and the National Fooball League: Lessons for Japanese sports teams

Description

This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2544
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3561&context=etd-project

Tags

National Football League

Nippon Professional Baseball

Baseball -- Japan -- Marketing

Business planning -- Japan

Football -- Marketing

Baseball teams -- Japan

Professional sports

Corporations

Japanese

Comparative management

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3561
Date	01 January 2004
Creators	Oshima, Noboru
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project