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The Effects of a Quality Grading System on the Development of Consumer Driven Best Practice Value Chains: The Example of Meat Standards Australia

This research project analyzes the beef grading system in Australia. Firstly, the Meat Standards Australia (MSA) grading system as a potential value-creating and value chain-coordinating mechanism is investigated. In-depth interviews with value chain stakeholders and industry experts suggest that the implementation of the MSA grading system has had a catalytic effect of moving value chains toward a greater level of coordination. The concept of best value supply chains is also used as a benchmark in determining MSAs effect on value chain performance.

Secondly, using a survey of Australian consumers, findings suggest that the MSA certification is perceived as a trustworthy signal for tenderness and quality, reducing information asymmetry at the consumer level. This thesis then addresses the questions of whether or not it is necessary to use a grading system in consumer marketing (e.g. quality label) in order to be successful in terms of adding value to the industry. / Agricultural and Resource Economics

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:AEU.10048/1444
Date11 1900
CreatorsBott, Gregory
ContributorsDr Sven Anders (Department of Rural Economy), Dr Wendy Umberger, School of Agriculture, Food and Wine Business, University of Adelaide, Australia, Dr Bodo Steiner (Department of Rural Economy)
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format2265298 bytes, application/pdf

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