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A model of reciprocal effects of multi-channel retailers' offline and online brand images: application to multi-channel specialty apparel retailing

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:osu1121949288
Date02 August 2005
CreatorsKwon, Wi-Suk
PublisherThe Ohio State University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=osu1121949288
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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