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Brand image of major beer brands in Hong Kong.

by Cheng Shu Yan, Sin Kim Nam. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / PREFACE --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- OBJECTIVE --- p.5 / Chapter III. --- METHODOLOGY --- p.6 / Chapter IV. --- HONG KONG BEER MARKET --- p.9 / Chapter V. --- PHENOMENA OF HONG KONG BEER MARKET --- p.26 / Chapter VI. --- BRAND IMAGE AND BRAND IDENTITY: LITERATURE REVIEW --- p.30 / Chapter VII. --- RESEARCH ON BRAND IMAGE AND PERSONALITY OF BEER BRANDS --- p.44 / Chapter VIII. --- DISCUSSION --- p.57 / Chapter IX. --- CONCLUSION --- p.62 / APPENDIX --- p.66 / BIBLIOGRAPHY --- p.82

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322084
Date January 1998
ContributorsCheng, Shu Yan., Sin, Kim Nam., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vi, 83 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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