This paper shows the way end of use programs affect brand equity since they can become a brand’s asset and create competitive advantage under specific circumstances. It is also suggested that through marketing strategies, long term business strategies and transparency it is possible for fashion companies to enhance brand equity and acquire all the positive effects from end of use programs. / Program: Textile Management, Fashion Management
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-18003 |
| Date | January 2014 |
| Creators | LAMPROPOULOU, ALEXIA, IOSIFIDIS, DIMITRIOS |
| Publisher | Högskolan i Borås, Institutionen Textilhögskolan, Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Masteruppsats, ; 2014.15.11;2014.16.07 |
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