With the ever growing disenfranchisement of musicians and artist in the in ability of government entities to enforce stricter and favourable music quota which aim to increase the consumption of local music by increasing the current music quota as it stands from 25 percent to at least 60 percent for commercial radio, with more and more musicians calling for an increase in the current quota. In an open letter to the then Minister of Arts and Culture, Mr Pallo Jordan from the South African Music Quota Committee (SAMQC) (Oct 2007) they voiced their concerns: “The SA content quota of 25 percent for commercial radio is not only too low, it is also often meaningless, because The Independent Communications Authority of South Africa (ICASA) allows stations to include gig guides, interviews and promotions as part of their local quota. You state, and we agree, that “cultural industries are serious business”. The structures protecting the national interest in iron, minerals, fishing, sport and many other areas are strongly enforced and defended here in South Africa. Why not our music?” More initiatives such as the “Play Local of Die” campaign whose aim is to urge commercial broadcasters to increase their local content with regards to commercial radios stations playlist was launched by South African Hip Hop artist commonly known as JR (Real Name: JR Bogopa) to further exhibit the South African musicians plight in how pivotal it is to their careers and overall financial well-being that the current quota be raised significantly. The aim of this study was to investigate the impact of local content quota on domestic radio broadcasters in South Africa. The population for this study included 100 radio station which broadcast in the republic of South Africa. The response rate for the e-mail questionnaire was 100 percent of the 100 respondents. A Likert-type scale instrument consisted of 39 questions divided into two sections: Section one looked at the demographic profile of the respondents and section two focused on getting responses on the factors impacting local content quotaand domestic broadcasters, namely local content quota, implications for domestic broadcasters, revenue streams, impact on local musicians, governments role in local content quota, success factors, globalisation and piracy. In order to realise the purpose of this study, the following research design was used: Step 1 A literature review was conducted to determine the various factors impacting local artists, local broadcasters and local content quota. Step 2 A questionnaire was composed according to the principles and guidelines in steps 1. Step 3 Empirical data was obtained with the aid of an e-mail survey. Step 4 The results of the data were analysed and interpreted. Step 5 The empirical results were integrated with Step 3. Step 6 Conclusions and recommendations were completed. The main findings from the study were: The study revealed that the radio industry is not unanimous in the call from artists for government to increase the local content quota and thus prefer that the current status quo continue. That local content quota are not the only way to curb the South African music industry‟s woes, artists should seek to maximise their revenue by exploiting the infinite avenues for revenue that globalisation avails.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:9414 |
| Date | January 2013 |
| Creators | Maqina, Bandile Chumani |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | xiii, 135 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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