Purpose: The purpose of this study is to find out what activities of ambidexterity impact start-up companies’ efficiency and business growth in Sweden’s market.Methodology: To understand the research objectives, a qualitative study with 10 in-depth and semi-structured interviews was conducted with startup companies, founders and managers to gain insights.Findings: This study identified two new constructs; environmental dynamism and company nature, that are novel to measure ambidexterity start-up business performance.Research limitations/implications: The focus on Swedish startups limits the transferability. Therefore, future research should be conducted in other countries or in different context settings.Originality/value: This study contributes to the entrepreneurial research proposing proactive and reactive engagement with clients and contributes to strategic leadership theory, identifying that organization such as self-learning and collaboration fosters innovation among employees
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-129827 |
| Date | January 2024 |
| Creators | Wickramasinghe, Ashain, Zafar, Sana, Zeka, Adelina |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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