M.B.A. / As e-commerce becomes a more accepted and important way of doing business, the strategist's stock-and-status will rise accordingly. With more of a company's communications and revenue moving through the Internet, Web work will be seen less as a separate project and more as a core business process. Web business strategy will become of such fundamental importance that it will fall under the CEO's purview (Cutler, 1996:3). The Internet is an area of high seismographic activity, increasing the danger that strategies will be built along a fault line. The technology advances so rapidly, and the numbers change so often, that time scales have to be compressed, and planners must learn to make decisions in an environment filled with ambiguity (Cutler, 1996:3). Learning, comparing and evaluating how companies devise their e-commerce strategies could explore common factors, which could be summarised into key steps aimed at assisting management in the future, who plan to embark on a project of implementing Internet technologies...
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:11729 |
| Date | 22 July 2014 |
| Creators | Sciacca, Jeanine Rosemarie |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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