Thesis (MBA)--Stellenbosch University, 2000. / Some digitised pages may appear cut off due to the condition of the original hard copy. / ENGLISH ABSTRACT: The NewCo Medical company (NewCo ) is a simulated manufacturing and marketing
company. It manufactures plastic utility goods in the health and baby-care industries, and
proceeds to market these goods globally. NewCo intends to raise money in order to fund
its operations and marketing drive, since it is poised for huge and imminent growth.
The business simulation intends to demonstrate the value and effectiveness of the business
plan, and to encourage the reader to investigate the issues that pertain to the successful
operation of a business, beyond its description in the business pIan.
The reader is invited to analyse the business pIan and its proposed strategies, bearing in
mind that the pIan has been developed and presented with a potential investor in mind. This
exercise should create an awareness of the importance of a due diligence to be performed
before any investment decision can be made. / AFRIKAANSE OPSOMMING: geen
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52000 |
| Date | 12 1900 |
| Creators | Smith, Tania |
| Contributors | Denton, M. (Mario), Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | p. : ill. |
| Rights | Stellenbosch University |
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