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Brand Attitudes Affected by YouTube Advertisements : A comparative analysis of Canada Vs Sweden

This paper focuses on the brand attitudes of generations Y in the areas of Canada and Sweden on YouTube advertisements. The goal of the paper was to see if there is a difference between the attitudes of the two different locations and how these attitudes affect brand recognition and purchase intentions of the products or services being advertised.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-47373
Date January 2014
CreatorsSutcliffe, Kenton Drew
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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