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Previous issue date: 2012-06-06 / This study analyzes strategies to bring the reading audience close to images of political personalities through biographies. We have sought to identify a typology for neo-populist leadership practices in Latin American realities based on the biographies of charismatic leaders. We focused on reconstructing the lives of Presidents Luiz In?cio Lula da Silva (Brazil, 2002-2010) in A hist?ria de Lula: O filho do Brasil (2009), by Denise Paran?, and O que sei de Lula (2011), by Jos? N?umanne Pinto; Hugo Ch?vez Frias (Venezuela, 1999-present), from the report Hugo Ch?vez sem uniforme (2006), by Cristina Marcano and Alberto Barrera Tyszka; and Evo Morales (Bolivia, 2006-current) based on the text: Evo Morales: The extraordinary rise of the first indigenous president of Bolivia (2010), by Mart?n Sivak. We made use of Critical Discourse Analysis, with a methodological lens that allowed us to identify the stereotypes, myths and archetypes used by the authors. We observed that the book format biographies were an extension of the strategies to build the images of Latin American neo-populist leaders. The style of neo-populist leadership is characterized by a reading from the field of Social Communication, through the personality traits that are attributed to the character in question, always seeking to become closer to the people. Transposition of the stages of the Hero's Journey concept by Joseph Campbell (2007) made it possible to frame the analysis of the biographical content, tracing a common line among the works: the heroic treatment given to the characters. The story of the presidential leaders is narrated in three main stages: the beginning, with the obstacles that test the hero at the beginning of life; the initiation, when the individual comes into contact with the political world and begins their personal learning experience; and the return, in the expression of their attaining the highest level on the political scale with the mission to change the reality in which they are inserted. / Este estudo analisa as estrat?gias para a aproxima??o entre o p?blico leitor e as imagens de personalidades pol?ticas, atrav?s de suas trajet?rias biogr?ficas. Buscamos a identifica??o de uma tipologia para as pr?ticas de lideran?a neopopulistas, em realidades latino-americanas, com base nas biografias de l?deres carism?ticos. Focamo-nos na reconstru??o de vida dos presidentes Luiz In?cio Lula da Silva (Brasil, 2002-2010) em A hist?ria de Lula: O filho do Brasil (2009), de Denise Paran? e O que sei de Lula (2011), de Jos? N?umanne Pinto; Hugo Ch?vez Fr?as (Venezuela, 1999-atual), a partir do relato Hugo Ch?vez sem uniforme (2006), de Cristina Marcano e Alberto Barrera Tyszka; e Evo Morales (Bol?via, 2006-atual), com base no texto Evo Morales: The extraordinary rise of the first indigenous president of Bolivia (2010), de Mart?n Sivak. Utilizamos a An?lise Cr?tica do Discurso, como lente metodol?gica que permitiu identificar os estere?tipos, mitos e arqu?tipos utilizados pelos autores. Percebemos que as biografias, no formato de livro, constituem-se em extens?o para as estrat?gias de constru??o das imagens dos l?deres neopopulistas da Am?rica Latina. O estilo de lideran?a neopopulista caracteriza-se, em uma leitura a partir do campo da Comunica??o Social, pelos tra?os de personalidade que s?o atribu?dos ao personagem, sempre em busca da aproxima??o com o povo. A transposi??o das etapas da Jornada do Her?i, de Joseph Campbell (2007), permitiu o enquadramento da an?lise do conte?do das biografias, demonstrando uma linha comum entre as obras: o tratamento heroico conferido aos protagonistas. A trajet?ria dos l?deres presidenciais ? narrada a partir de tr?s fases principais: a partida, com as prova??es que se interp?e ao her?i no in?cio de sua vida; a inicia??o, quando o indiv?duo entra em contato com o universo pol?tico e inicia o seu aprendizado pessoal; e o retorno, na express?o da conquista do topo da escalada pol?tica, com a miss?o de modificar a realidade em que est? inserido.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4504 |
| Date | 06 June 2012 |
| Creators | Nervo, Alexandre Ant?nio |
| Contributors | Hohlfeldt, Antonio Carlos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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