This paper examines how internal communication strategies in small and medium sized enterprises (SMEs) during COVID-19 pandemic and its impact on employee intrinsic motivation. By analyzing experiences of managers and employees in Sweden, it identifies effective communication methods that enhance morale and engagement. It also explores how these strategies align with Self-Determination Theory (SDT) and provides practical recommendations for crisis management communication. Through analysis of communication channels, frequency, and styles, it offers insights for organizational communication and crises management. This qualitative study employs thematic analysis of interviews with managers and employees in Swedish SMEs during COVID-19. It evaluates internal communication strategies such as channels, frequency, and styles, and their impact on employee motivation, aligning findings with SDT. To conlcude, this thesis illuminates the interplay between internal communication strategies and employee motivation within Swedish SMEs during COVID-19 pandemic. Through qualitative analysis, the study underlines the importance of flexible communication approaches, digital channels, and transparent styles in fostering resilience and engagement. The findings suggest that aligning communication strategies with SDT princibles can enhance organizational effectiveness during crises. Practical recommendations are provided to empower leaders in cultivating supportive work environments and promoting employee well-being.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-67034 |
| Date | January 2024 |
| Creators | Almenayes, Noura, Najm, Lanya Nadhim |
| Publisher | Mälardalens universitet, Akademin för ekonomi, samhälle och teknik, NA, NA |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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