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The Rhetoric of Teaching a Crisis: Incorporating Rhetorical Pedagogy into Crisis Communications Textbooks

A crisis is a pivotal moment for a company, and having prepared communicators can impact the reputation and financial state of a company. But there is currently a gap in learning how to manage a crisis and performing in the workplace. To explore this problem, I analyzed the four most popular textbooks in crisis communications and analyzed how they used theory to help students craft a fitting response to a crisis. My thesis recommends incorporating rhetorical theory, specifically the theory of the rhetorical situation, to bridge theory and practice and provide students with flexible theory to learn how to respond in a crisis.

Identiferoai:union.ndltd.org:BGMYU2/oai:scholarsarchive.byu.edu:etd-10923
Date19 April 2023
CreatorsJohnson, Maren Louise
PublisherBYU ScholarsArchive
Source SetsBrigham Young University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses and Dissertations
Rightshttps://lib.byu.edu/about/copyright/

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