Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term “weekday-luxury.” Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed “weekday-luxury.” This link of values is particularly interesting to us and we are curious about the underlying motivation to “weekday-luxury” and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of “weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of “weekday-luxury” and its meaning. This essay further focuses on peoples effort to “treat ourselves” from which we have chosen a market-oriented perspective, as well as a quantitative method, from which we have performed eight personal interviews and three mail interviews.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-2069 |
| Date | January 2009 |
| Creators | Dickson, Caroline, Lindblad, Linnéa, Matschy, Alexandra |
| Publisher | Högskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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