The rapid improvement of hardware and internet speed in modern societies has contributed to more vibrant websites with lots of motion, which often has a correlation to a better user experience, but not always. Scroll-hijacked websites are one of the more controversial techniques, a questionable action where one modifies the default scroll behaviour, which affects the preconceived notions about how to navigate a website. But the effect can be beneficial when one wants to draw attention to crucial call-to-action (CTA) elements. This thesis resulted in creating a scroll-hijacked prototype based on an already deployed event website with lots of vital CTA elements. The developed prototype was then evaluated against the old website through A/B testing with SUS- and NASA-TLX-surveys. These tests and evaluations were performed by a user study with 44 participants. During the thesis, it was found that there are areas of use where it can be favourable to use scroll-hijacking to increase attention for CTA elements, and thereby increase the conversion, but it requires a thoughtful application.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-52392 |
| Date | January 2022 |
| Creators | Moltzer, Filip |
| Publisher | Malmö universitet, Fakulteten för teknik och samhälle (TS), Malmö Universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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