This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. The research involves a comprehensive qualitative analysis of Facebook news posts, with a further selection of content informed by a preliminary quantitative analysis of prevalent language themes found in their comments. By combining both quantitative and qualitative approaches, the study provides a nuanced understanding of the discourses surrounding cancel culture. Through an exploration of the praise of Yasin as Sweden’s best rapper, now a prominent figure within the context of cancel culture, the thesis analyses the qualitative technicalities of how Yasin is being cancelled and its potential resonance with his fans from marginalized communities. It sheds light on how Yasin's music functions a powerful medium of expression, capturing the complexity of life in exposed areas that resonates with the experiences of many young residents in the suburbs of exclusion. The thesis problematizes the potential consequences of cancelling public figures of marginalized communities and how this can be understood as a power relationship. Moreover, it stresses the potential segregation of social circles that can result from such actions. By this, it underscores the paradox of cancelling Yasin, who addresses the challenges faced by marginalized communities, and how cancelling his domestic narrative may further widen the divide between these communities and the rest of society.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-61431 |
| Date | January 2023 |
| Creators | Zolic, Hasib |
| Publisher | Jönköping University, HLK, Medie- och kommunikationsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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