M. Tech. Business Administration / Some innovations are accepted very quickly, while others are not. Knowing how technology and innovations are diffused within a social system helps understand the behaviour of its members. If one can identify the individuals, when they adopt the technology, and the reasons that led them to do so at that time, one can characterize their behaviour and perhaps hasten the acceptance and diffusion of an innovation. The aim of this study was to provide strategic insight into the adoption of mobile phone technology by 52 senior citizens in the south of Johannesburg, South Africa, and to understand the key benefits that elderly people derive from using it. The findings indicate that the rate of adopting mobile phones was high among these senior citizens and they were using the technology extensively - to call family and friends, take photos, SMS, play music, et cetera. The study recommends that mobile telephone suppliers cater for this segment of the market through the provision of affordable devices and flexible contracts, since the majority of senior citizens are retired.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001220 |
| Date | 29 August 2014 |
| Creators | Gounden, Krishna Steven. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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