by Lee Kwok Wai, Li Mo Lam. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 114-119). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vi / LIST OF ILLUSTRATIONS --- p.viii / LIST OF TABLES --- p.ix / ACKNOWLEDGEMENT --- p.x / CHAPTER / Chapter I. --- BACKGROUND --- p.1 / Overview of Banking System in Hong Kong --- p.2 / Regulatory Framework of the Banking System --- p.6 / History of Standard Chartered Bank (SCB) Hong Kong --- p.8 / Critical Issues --- p.10 / Chapter II. --- LITERATURE REVIEW --- p.13 / SCB'S Internal Information --- p.13 / Books --- p.14 / "Journals, Theses and Research Reports" --- p.15 / Maqazines --- p.19 / Newspapers --- p.19 / Miscellaneous --- p.24 / Chapter III. --- OBJECTIVES AND METHODOLOGY --- p.25 / Statement of SCB's Problem --- p.25 / Research Objective --- p.25 / Scope --- p.26 / Exploratory Studies --- p.27 / Opinions of the Groups Members --- p.35 / Chapter IV. --- CONSUMERS SURVEY --- p.42 / The Questionnaire --- p.42 / Sampling --- p.47 / Fieldwork --- p.48 / Chapter V. --- FINDINGS AND SUGGESTIONS --- p.52 / Demographic Information --- p.52 / General Findings --- p.54 / Selective Criteria for Banks --- p.55 / Likes and Dislikes --- p.57 / Circumstances Under Which Respondents May Consider Changing Their Major Banker --- p.58 / Knowledge About SCB --- p.59 / Attitude Score --- p.60 / Rating of Banks --- p.62 / Cross-Tabulation Studies --- p.65 / Chapter VI. --- CONCLUSIONS --- p.70 / APPENDIXES --- p.73 / BIBLIOGRAPHY --- p.114
Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319268 |
Date | January 1994 |
Contributors | Lee, Kwok Wai., Li, Mo Lam., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
Publisher | Chinese University of Hong Kong |
Source Sets | The Chinese University of Hong Kong |
Language | English |
Detected Language | English |
Type | Text, bibliography |
Format | print, x, 119 leaves : ill ; 30 cm. |
Coverage | China, Hong Kong |
Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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