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International public relations : perceptions of the effects of language usage and culture on codes of professional standards

This -study identifies how language usage and culture affect international PR practitioners in three Western cultures-- America, England and Australia.
Likewise, this study examined how language usage and culture affect three major PR organizations-- PRSA in America, CIPR in England and PRIA in Australia. Content analysis and in-depth interviews were conducted with PR practitioners and members of all three PR organizations to address the following three research questions: (1) What is the impact of language usage on the ethics and professional practice of professional public relations? (2) What is the impact of culture on the ethics and professional practice of professional public relations? and (3) How does language usage and culture effect the professional practice of international organizations?

Identiferoai:union.ndltd.org:pacific.edu/oai:scholarlycommons.pacific.edu:uop_etds-1721
Date01 January 2009
CreatorsDolezal, Ashley Gayle
PublisherScholarly Commons
Source SetsUniversity of the Pacific
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUniversity of the Pacific Theses and Dissertations

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